Over the course of too much time I care to mention, I've gone through quite a few designs and slogans.
The first step was getting key words out onto the Table, these words were to give me an idea as to where I wanted to go with the direction of the ad, words such as:
Hardship
History
Persistence
Durability
Endure
Inspire
Symbol
Beacon
Respect
Hope
There were more, but these were the most relevant to my final design, from these I did somewhat of a brain pick and pulled slogans out of it:
"Think back but push forward!"
"When it's tough, look to the Towers!"
"Aim high like the Towers!"
"Rise up with the Towers!"
and finally, "It still stands, can YOU?"
I stuck with the final slogan for two reasons, first that it was short and simple, slogans that get too wordy/long breathed can be a problem. Second and probably the main point was that it is a question and not a statement, it calls on the reader to ask themselves the question, makes it interactive in a sense, writing that makes people think is much better than writing that just throws orders in their face.
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