In all 3 ads, there was a block of type added to give an explanation and sort of a final pitch to the customers, as well as some adjustments to the placement of the slogan blocks, such as around the girls face in the blued ad. Although the difference from the other 2 ads when going from semi final to final is subtle, it is noticeable in the end and made the pieces come out much better. All 3 ads were made to portray the effect of the game itself on the players in some way. One is the transition from normal girl to surgeon, another from pencil/toy box to surgical kit, and the last a surgeons hand with the "ghost" of its former childish self faded into it. All in all the message went across quite well during critique time and the final ads were very effective in their objective: convince the people looking that I was right.
Friday, December 16, 2011
Final Assignment: Are you sharp enough? Part 3
Here they are, the Final Pieces. An interesting thing people noticed was that all of my ad slogans turn out to be questions, which is funny since most of my writing turns out to be questioning as well. I feel that rhetoric approaches to things that are directed at other people are very effective at turning them towards my way of thinking. What easier kind of person to sell my product to than one who is thinking like I do?
Final Assignment: Are you sharp enough? Part 2
After getting my main idea for the ads onto the table I started to put out roughs. I hadn't settled on Barbara Kruger as a designer this early into the design process so the initial roughs don't resemble the final product very much.
After going through a revision process and deciding on my designer for inspiration, these were the resulting roughs.
From here I moved on to digital roughs, based on ideas from the drafts and careful studying of Kruger's work.
These were coming along well enough, but from peer and instructor critiquing I was shown that there were some things that needed to be changed and added to call them finals.
Friday, December 9, 2011
Final Assignment: Are you sharp enough? Part 1
My final assignment is based on the game Operation, but with a focus on the the first surgical tools in history.
------------------------
Statement of intent
------------------------
My main idea behind it is that of a game which can be fun for kids to play as well as be an educational experience for them. As such, it is to be marketed as a toy/game for kids, and an educational tool for teachers/schools. It will stand as an entertainment platform as well as educating the players regarding the first tools and their uses, with my advertisements reflecting the changes brought upon its players from being ordinary kids to doctors and surgeons.
------------------------
Word List
------------------------
History - Learn and pay with the first tools.
First - First tools, yet are virtually unchanged through the years, and still used today in modern facilities.
Surgeon - Doctor, operator, specialist, life saver, etc.
Tool
Game - Fun for everyone, engaging in skill and educational value.
Cut
Sharp
Save - Rescue, close call, cut it close.
Operate
Educational
Fun
Original
Old School
Learning
------------------------
Slogans
------------------------
"Work with history."
"Learnin' like a surgeon!"
"Operation: Old School"
"Cut it close!"
"Make the cut!"
"A cut above the rest!"
"Are you sharp enough?"
"Don't wait, operate!"
"Tools for the trade."
"Be sharp, do your part!"
------------------------
Competitors
------------------------
Hasbro mainly, along with other educational game manufacturers, but mainly Hasbro due to the fact they are the only company that produces Operation, and as such they have countless spin-offs of the game, ranging from Spongebob, Spider-man, Family Guy, even Dr. Who themed Operation games.
------------------------
Statement of intent
------------------------
My main idea behind it is that of a game which can be fun for kids to play as well as be an educational experience for them. As such, it is to be marketed as a toy/game for kids, and an educational tool for teachers/schools. It will stand as an entertainment platform as well as educating the players regarding the first tools and their uses, with my advertisements reflecting the changes brought upon its players from being ordinary kids to doctors and surgeons.
------------------------
Word List
------------------------
History - Learn and pay with the first tools.
First - First tools, yet are virtually unchanged through the years, and still used today in modern facilities.
Surgeon - Doctor, operator, specialist, life saver, etc.
Tool
Game - Fun for everyone, engaging in skill and educational value.
Cut
Sharp
Save - Rescue, close call, cut it close.
Operate
Educational
Fun
Original
Old School
Learning
------------------------
Slogans
------------------------
"Work with history."
"Learnin' like a surgeon!"
"Operation: Old School"
"Cut it close!"
"Make the cut!"
"A cut above the rest!"
"Are you sharp enough?"
"Don't wait, operate!"
"Tools for the trade."
"Be sharp, do your part!"
------------------------
Competitors
------------------------
Hasbro mainly, along with other educational game manufacturers, but mainly Hasbro due to the fact they are the only company that produces Operation, and as such they have countless spin-offs of the game, ranging from Spongebob, Spider-man, Family Guy, even Dr. Who themed Operation games.
Subscribe to:
Comments (Atom)







