In all 3 ads, there was a block of type added to give an explanation and sort of a final pitch to the customers, as well as some adjustments to the placement of the slogan blocks, such as around the girls face in the blued ad. Although the difference from the other 2 ads when going from semi final to final is subtle, it is noticeable in the end and made the pieces come out much better. All 3 ads were made to portray the effect of the game itself on the players in some way. One is the transition from normal girl to surgeon, another from pencil/toy box to surgical kit, and the last a surgeons hand with the "ghost" of its former childish self faded into it. All in all the message went across quite well during critique time and the final ads were very effective in their objective: convince the people looking that I was right.



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